CRM Data Under Threat! A Few Tips For Using CRM Correctly

CRM Data Under Threat

CRM, or Customer Relationship Management, is a process by which businesses can store their customers’ contact information, sales opportunities and credit card accounts in one central location. This system is important especially for a new or fast-growing business because it revolves around people and relationships.

The recent security breach at Home Depot has fueled the debate about businesses’ cyber vulnerabilities. One major issue that has risen is that companies’ CRM data is under threat due to a malware known as ‘Dyre’. Before we look at ways to protect your data from this threat, let’s take a look at the threat itself.

Dyre Steals Your Log-in Credentials:

The Dyre malware is a major threat for CRM systems because it can access all users’ log-in information. Once it has that information, it can find its way back using any CRM application to the corporate system itself where it has access to payment information and even personal intellectual property of the customers.

Another serious threat that looms over companies is that the CRM systems attacked by this malware often have the contact information of high-level employees from partner organizations.

How To Keep Your CRM Systems Safe?

After you have covered all the basics of data protection, like two factor authentication and updating your software, it’s time to go a little deeper into understanding how to protect your CRM data that is under threat.

  • It’s Mostly Someone on the Inside: Sometimes employees make mistakes like plugging in their infected devices into company computers or opening suspicious links that might lead to your system being vulnerable to threats.
  • Educate Employees and Partners: Making your employees and customers aware of this risks associated with handing out sensitive information like passwords to anyone who poses to be part of the authorized personnel will go a long way in avoiding such threats.
  • Protect Data at Rest, at Motion, and in Use: Most companies are satisfied with protecting the data that they have at rest. But with today’s cloud based storage and the advancement of threats, all sorts of data need to be protected with a data-centric approach.
  • Use Encryption that You Trust: Encrypting your data in order to protect it is a no-brainer. The important part is that you should only choose the vendor that you trust. Have them validate their encryption methods before you hire them.
  • Monitor All Events: Make sure that you know of everything that goes on in your office. This will help you notice any suspicious behavior that takes place.
  • Grant Access on a ‘Need to Know’ Basis: In order to limit the exposure employees and other users have of your data, be sure to let each person see only what they need to see.
  • Use DLP for Data at all Levels: Data, whether at rest, in use, or in motion needs to be protected with Data Loss Prevention. This helps you see which endpoints with CRM data need more security.
  • Protect Mobile Devices: Smartphones usually also have some CRM data stored on them, which makes it vital for them to have a security plan as well.
  • Backup Your Data Daily: This may be very obvious, but you should definitely have a backup plan in case anything ever goes wrong. Backups will help you keep the data safe in a secure location from where you can always recover it.

Where CRM systems generate a better relationship between people and organizations, they also put people’s and companies’ security at risk. With threats like the Dyre malware, it has become very important for businesses to protect their CRM data from the treat it is under.

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