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Born in the Cloud - Next Generation Of Cloud Computing

born in the cloud

Born in the cloud is the newest category of cloud computing services that is set to have a major impact on businesses and the computing industry and could lead to the Next Generation of Cloud Computing.

The private, public and hybrid categories of services have now a new sibling in the name of "born in the cloud".

What Is "Born In The Cloud"?

Pure Cloud

Among the most defining descriptions of “born in the cloud” providers is their being not legacy companies, i.e. this new category of cloud services represents a whole new generation of post-millennial service providers. While some pundits consider this a possible Achilles' heel for the “born in the cloud” generation since they may not be well-equipped for helping those firms that are still in need of migrating, others consider this new movement as holding the key to the future, noting that those old generation firms may be irrelevant in the near future.

“Born in the Cloud” Criteria

Not being hardware sellers and/or not providing legacy services may not actually constitute a true description of what “born in the cloud” is. Most analysts consider it as representing a special category of businesses who use a very distinct criteria characterized by:

  • Creation of services that are specifically for cloud computing merits such as elasticity and scale-ability;
  • Having stacks that are leveraged for both a seamless back- and front-end experience;
  • Continuous creativity and innovation.

Other experts consider agility a key ingredient of “born in the cloud” cloud services. This means that their providers need to be constantly active in software development, be focused on specific consumer results, and also have the ability to take advantage of open APIs and other tools for both their benefit and that of their clients.

While “born in the cloud” companies may choose to sell their own services or those of others, what is important is if they can come up with a new sales strategy that will overcome traditional barriers with fee pricing, processing of transactions or the old conventional process where businesses have to talk to their customers. For instance, a firm known as Burstorm is reported to have developed their own database that is capable of selling products better than humans can.

For “born in the cloud” companies, this level of innovation (coupled with their own concrete abilities for growth) is what qualifies them to be considered part of this super-exclusive next generation club; not necessarily just the importance of the Five Nines.

“Born In The Cloud” As The Wave Of The Future

According to one article published by the global cloud firm EMC, “born in the cloud” is portrayed as representing a future of wearable computer technology, driverless cars, more agile applications, server-centric backups, wholly-new data center models, cloud-specific strategies of transiting data, cross-platform data indexing, etc. The author also proposes that rather than using an ever-increasing set of services whose constraints mostly come from its many information silos, businesses need a single "master key" for all their cloud services.

According to Dan Miklovic who is a data analyst at LNS Research, cloud services can also be broken down into independent categories, namely:

  • BITC services only exist for the cloud and are typically traded via subscription or as freeware;
  • “Cloud-first-but-not-cloud-only services” are those that may have begun as on-premise software solutions but later were redesigned for the cloud;
  • “Cloud-also services” are those that can be cloud-hosted but are not capable of utilizing cloud benefits like scalability, high security, rapid spin-up and quick upgrades.

Miklovic advises that if you are looking for true cloud-based services, then go for either “born in the cloud” or “cloud-first-but-not-cloud-only” solutions. Avoid “cloud-also”. But if you think you may one day need to shift to on-premise solutions, then go for “cloud-first-but-not-cloud-only”. Finally, for the best security features, as well as for seamless continuous upgrades, “born in the cloud” is the best option.


Image source: www.coolheadtech.com

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