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Analytics 101: Before Jumping Into the Data Game

Analytics 101

Analytical tools for your company's website will become invaluable, but jumping headfirst into big data can be daunting for small business owners. The metrics that flood from analytics will provide a business with a variety of tools and data that will help them expand their online presence. And while you can “learn the ropes” of data, it is important to know a few important things before you get started.

Some Helpful Tips Before Diving Into The Data Game

Useful Numbers Take Time

The numbers that stream from an analytics tool will be vital, but it is important to remember that useful information does take time. These programs generally take anywhere from a few hours to a few days to even begin tracking a website, and then it could take weeks or even months before usable information will present itself. The earlier that an owner starts this process, the sooner they will be able to start adjusting their online advertising campaign. Just make sure you aren’t expecting information or results overnight.

Weeding Out Unnecessary Information

The sheer amount of information these programs offer users can be staggering, and this is why it is important to filter out unnecessary data. Depending on the program that is being used, there are a number of options for removing unwanted information and narrowing your results. Primarily, users want to ensure that their own visits to their website are not being tracked and instead focus on the origin of traffic, how long they are staying on each page, and the click-through rate for any ads that are being used. If a third party is gathering and handling your data, be sure to discuss with them the metrics that you care about, and any areas that won’t apply.

Focus On the End Result

Without a final goal in mind, all of these numbers will mean very little to a business owner. Before starting this process, developers need to have clear goals that they can work for. Whether it is making more online sales or drawing visitors to contact the business directly, owners should have well-defined goals beyond simply driving more visitors to their website or having more followers on a social media account.

Think Beyond the Primary Website

When it comes to a powerful online presence, the actual website is only a single component in what should be a much larger campaign. Those that want a high ROI for their website will need to consider a variety of other options including social media accounts, press releases, blogs, white papers, instructional videos, and more. Each of these will help strengthen one another and increase the website's standing in the search results as well as its efficiency.

Unlike many forms of traditional advertising, almost every facet of a website can be tracked, analyzed, and changed through the use of analytics. These programs give business owners full control of their online presence and the ability to make their advertising campaign as economical as possible. If you are ready to get started in the data game (or change your current strategy) keep the warnings above in mind as you start your journey. Whether you are handling the data yourself or leaving it to the pros, make sure you are patient, weed out unnecessary information, make goals, and strategize for a high ROI. As you get the hang of things, you’ll find that good use of data can be invaluable to your company. The information for this article was provided by the professionals at Marketware, who act as a physician liaison to help doctors and clinics achieve a higher ROI.


PHOTO CREDIT: commons.wikimedia.org

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