Content Marketing Tactics
Let’s all be honest. People are swimming in articles, websites, videos and countless of social networking sites. Social media have made people focus too much on facts which they are not really particularly sure of. Our attentions have been guided through numerous data and our responsibility is to equip ourselves with the right details.
Content marketing can mean different things to different people. What’s right for you may be wrong for someone else. The main goal is to be educated and to be accountable for what you post and share. Content marketing is all about posting of original content while checking content of others as well. It is less promotional, more educational.
Most especially if your social media is an extension of your business, you have to be more responsible on informing your target audience about your products and services. To be at the forefront of your business and social media accounts, you have to be credible and trustworthy first. If people will make you one of their ultimate sources when it comes to getting the information they need, then you have earned their respect. Most likely, they would also choose to work with you than others who have not been helping them out on anything.
Here are a few tips about content marketing which I could share in order to improve on your websites, social media and business.
1. Who is your customer?
This is a basic question for everyone, and often times neglected. You should know who your customer is. Always keep a close look on them so you would always know what they need. Focus on their struggles and explore on their greatest challenges. Once you’ve found their weakness and strong points, then you know how to deal with them accordingly. Never ever think of just using your customers. Make sure that you are in a two way relationship with them. You meet each other needs. Their goal must be your goal.
Aside from online research, it is also best to communicate with them from time to time. You should ask them questions regarding your products and services. Never impose your thoughts and opinion on them. You have to listen to them. Don’t formulate preconceived thoughts in your mind; or else you’ll end up being biased and selfish with your goals.
2. What are the right templates to use? First of all, if you are sharing information to your customers, always cite your sources. The idea is to never look smart, but effective. Effective communication of your message will lead your customer to an understanding that your motive is to educate them about your products and services and that you could help them solve their problems.
You can write blogs, be engaged to podcasts, e-mail newsletters, webinars, case studies and videos in order to be more effective in sending your ideas. It will be up to you and your customer of the content you have to share and discuss.
3. Consistency is the key.
If you want to have customer retention, mutually beneficial form factors, always be consistent. Make a timeline of when you will post your materials and make sure that you check up on your customers regarding their progress with your products and services. Never disconnect.
Photo credits to Business 2 Community.